Thomas Alex
FULL PORTFOLIO
OPEN TO ROLES
§ 00 — Profile specification

Corporate and internal comms leader15 years, three industries

Abstract

Fifteen years across broadcast, global IT services and automotive software. Nine years running internal and executive communications for a 30,000-person company, today leading marketing and communications for two business units. Looking for Manager, Assistant Director and Director roles.

Email me Résumé
RoleDirector & Head of Marketing
SeekingManager · Asst. Director · Director
FocusInternal & corporate communications
BasedTrivandrum, India · --:-- IST
Experience15+ years · broadcast, IT services, automotive
Audience served30,000 employees, daily
Teams ledSix at UST · five at Acsia
LanguagesEnglish · Hindi · Malayalam
§ 01 — What I can take off your plate
See the evidence

Start with the problem you have.

Six problems I have solved, what I did about each, and the proof behind it.

“Our people hear about us last.”
Internal communications

One voice for the whole company

Daily newsletter, leadership messages and video, events, HR communications and every piece of internal collateral, run as a single desk.

30,000 employees · 9 years · daily
“Leadership needs a story people repeat.”
Executive narrative

CXO messaging that survives the room

Strategic narratives written with leadership, SMEs and business units, for employees and for clients. Award submissions and thought leadership.

CXO messaging · 2 award submissions this year
“We are rebranding and nobody inside knows why.”
Change & brand

The rebrand, from the inside

Part of the rebrand team at a 30,000-person company, and ran the internal initiatives while it happened. Earlier, led rebranding campaigns for a news network.

2 rebrands · broadcast and IT services
“Marketing and comms runs on heroics.”
Function building

An operating system for the team

Mapped the function end to end, then built roles, SOPs, a risk register, an operating manual and sign-off gates. A learnings and plan deck to the CEO within five weeks.

5 in the team · 2 business units
“We need to move faster without lowering the bar.”
AI-enabled production

Governance first, speed second

Generative AI does the heavy drafting. A person edits and signs off everything, and claims trace to a source.

50%+ faster decks · ~67% faster audience builds
“Sales is asking marketing for more.”
Sales enablement

The right story in every meeting

Customer-specific decks for sales meetings, account-intelligence profiles, proposal and demo support, built with sales.

35 decks · 25 profiles · six months
§ 02 — Selected work

Five things I'd want you to know about.

§ 0012017 – 2026

One voice for 30,000 people

A daily newsletter, leadership messages and video, HR communications and flagship events, through growth, change and crisis.

Internal commsEventsCrisisVideo
§ 0012017 – 2026
Setting
Global IT services
Audience
30,000 employees
Team
Six
Scope
Daily newsletter, leadership messages, D3 and Foundation Day every year, intranet, alumni site
§ 0022017 – 2026

The rebrand, from the inside

Part of the rebrand, and responsible for the internal initiatives that carried it through the company.

ChangeBrandEmployer brandDEI
§ 0022017 – 2026
Setting
Global IT services
Role
Part of the rebrand, ran the internal initiatives
Also
Employer-branding, DEI and leadership communication programmes
§ 0032026 – now

An operating system for the function

Mapped every sub-function of marketing, then built the system around it. A learnings and plan deck reached the CEO in five weeks.

Operating modelSOPsGovernanceEvents
§ 0032026 – now
Setting
Automotive software, two business units
Team
Five
Scope
Function map, SOPs, risk register, operating manual, claims register with sign-off, newsletters, events and awards
§ 0042026 – now

AI as production infrastructure

A governed workflow where a person signs off everything. Faster, and with claims traceable to a source.

AI governanceContent opsIn house
§ 0042026 – now
Decks
50%+ faster, brand consistency held
Audience
~67% faster, with a vetting step
Paid
3× campaign throughput
Built
40 AI skills, blog pipeline, dashboard, evidence map
§ 0052012 – 2017

Brand and promotion for a news network

Rebranding campaigns end to end for a national news and entertainment network, across print, digital and broadcast.

BrandBroadcastCampaignsAward
§ 0052012 – 2017
Setting
News and entertainment broadcasting
Outcome
A viral campaign won a Pepper Award

I use AI throughout my work, with rules and a human sign-off. Proof: a team of 16 AI agents I designed and built in a week with an AI coding assistant. See the code

There is moreThis is the short version. The full portfolio has the craft in detail, the career path and how I work. Go to the full portfolio
§ 03 — Capability matrix

What I'm good at, in four lists.

Internal & corporate

  • Internal communications
  • Employee engagement
  • Executive & CXO messaging
  • Change & rebrand comms
  • Crisis communications
  • Intranet & newsletters

Brand & narrative

  • Brand strategy
  • Messaging & positioning
  • Thought leadership
  • Award submissions
  • Design direction
  • Editorial governance

Marketing & growth

  • B2B demand generation
  • Account-based marketing
  • Sales enablement
  • Events & field marketing
  • Paid social
  • Marketing operations

AI & digital

  • Generative AI for content
  • AI governance
  • Custom AI workflows
  • Multi-agent AI systems
  • Internal dashboards
  • Web, HTML & CSS
  • Automotive software domain
§ 04 — Documents

The short version, on paper.

PDF · 2 pagesRésuméDesigned versionDownload PDF · 2 pagesRésumé, plain textFor applicant tracking systemsDownload
§ 05 — Contact

Let's talk about your communications.

Email me Phone LinkedIn
Portrait of Thomas Alex