Marketing and communications functions, built from a blank page — thirteen years running.
Thirteen years across automotive software, IT services, and broadcast media. Currently Assistant Director & Head of Marketing at Acsia Technologies — designer of brands, writer of narratives, builder of engines.
Most marketers pick strategy or execution. I never saw the point of choosing.
Pure-play automotive software for global OEMs and Tier-1 suppliers. Head of marketing for the Mobility and Defence & Aerospace units — account-based demand generation, positioning, and sales enablement across the US, Germany, India, and Japan, leading a team of three from the plan on Monday to the deliverable on Friday.
Nearly a decade telling a global technology company's story — reputation, played as a long game. Executive narratives, internal communications at scale, and the discipline of saying one thing well to thirty thousand people.
The newsroom — where speed, clarity, and the live deadline became permanent habits. Rebrands run end to end, and a Pepper Award–winning viral campaign along the way.
Internal communications is the work I care about most — the quiet discipline that decides whether a company means what it says.
It changed how fast I move and how much one person can carry — research at breakfast, a brand system by lunch, a campaign live by Friday.
This site, fittingly, was made the same way. From nothing.